There are a lot tough questions in life, some of which may never be answered… Which is the path to true happiness? Is there life after death? Should I cut a fringe? And perhaps the most pressing of all*: how do I know it’s time to make the switch to adult radio?
Recently I learnt that the target age of my favourite music radio station is people 18-24, yet the adult talk station I would progress to is broadly aimed at those aged 40+. This leaves me floating in some kind of radio-station-limbo-land… much like an unused tampon, lost in a handbag.
Becoming an ‘adult’ is signposted by a variety of moments: turning 21; moving out of home; graduating university; getting hitched; having a baby; owning your own home. Generally these are marked on a specific day and celebrated with cake. But if the process to becoming an adult radio listener is a gradual one – and there’s no cake to celebrate the change – how do you know when you’re ready?
In order to clear this issue up I’ve compiled a checklist for anyone unsure if it’s time they switched to AM. If you agree with all or most of these, maybe you should reconsider the position of your dial…
- You think the ‘the youth of today’ has terrible taste in music
- You refer to ‘the youth of today’
- You no longer go to any of the gigs they discuss on the radio because “it’ll be too crowded and difficult to find a park”
- You mow your own lawn
- You wouldn’t feel the irrepressible urge to knock on this window after reading this sign…
- You’re old enough to have fathered/mothered majority of the presenters
- You regularly go to Bunnings on a Saturday (for more than just the sausage sizzle)
- You eat majority/all of your meals at a table
- When you hear a song by an artist called ‘Frank’ you’ll think it’s by this Frank…rather than this Frank…
- You live in a residence that never runs out of toilet paper
- You tuck any shirt, no matter what, into your shorts
- You own ‘good china’, serviette holders and a rake
What are your thoughts? How did you know? Or are you defying the target market boundaries and going your own way?