12 Signs it’s Time to Switch to Adult Radio

There are a lot tough questions in life, some of which may never be answered… Which is the path to true happiness? Is there life after death? Should I cut a fringe? And perhaps the most pressing of all*: how do I know it’s time to make the switch to adult radio?

Recently I learnt that the target age of my favourite music radio station is people 18-24, yet the adult talk station I would progress to is broadly aimed at those aged 40+. This leaves me floating in some kind of radio-station-limbo-land… much like an unused tampon, lost in a handbag. Continue reading

Four Simple Steps to Win the triple j Hottest 100

So you’re a band/musician/producer and you’re bummed you didn’t win the triple j Hottest 100 yesterday? There, there, it’s ok. To help with your Sunday blues I’ve performed some critical analysis* and conducted some focus group discussions** to come up with the perfect formula to win this thing.

1. Get your song played across a number of commercial stations as well triple j

As much as many triple j listeners would pride themselves on the fact they don’t listen to commercial radio, others do. Continue reading