Controversial allegations have come to light that suggest senior executives at Vegemite created peanut allergies in efforts to reclaim some of their lost market share. A series of leaked emails allege operation ‘Down with P: V on Top’ was an ongoing take-down strategy that aimed to get peanut butter banned from schools and force parents to use allergy-friendly Vegemite.

One of the most shocking elements to the controversy was the alleged payment of school children to fake the illness Continue reading →